A Comparative Analysis of Lean and Agile Supply Chain Strategies in the FMCG Sector: A Case Study of Nigerian Bottling Company in Adamawa State
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Background of the Study
Supply chain strategies are essential for achieving operational efficiency and customer satisfaction in the fast-moving consumer goods (FMCG) sector. Lean supply chain strategies emphasize waste reduction and cost efficiency, while agile strategies focus on flexibility and responsiveness to changing customer demands (Okonkwo & Garba, 2024).
Nigerian Bottling Company, a key player in the FMCG sector, operates in a dynamic market environment where both lean and agile strategies are relevant. However, selecting the optimal strategy depends on market conditions, product characteristics, and organizational goals, particularly in regions like Adamawa State, where logistical challenges are prominent (Ahmed & Musa, 2023).
Statement of the Problem
FMCG companies often struggle to balance cost efficiency and responsiveness in their supply chain strategies. For Nigerian Bottling Company in Adamawa State, reliance on either lean or agile strategies without adequate analysis may lead to inefficiencies and reduced competitiveness. This study examines the effectiveness of lean and agile supply chain strategies to identify the most suitable approach for the company’s operations (Usman & Ibrahim, 2023).
Objectives of the Study
- To evaluate the benefits and limitations of lean supply chain strategies for Nigerian Bottling Company.
- To assess the effectiveness of agile supply chain strategies in meeting market demands.
- To recommend the optimal supply chain strategy for Nigerian Bottling Company in Adamawa State.
Research Questions
- What are the benefits and limitations of lean supply chain strategies for Nigerian Bottling Company?
- How effective are agile supply chain strategies in meeting market demands?
- What is the optimal supply chain strategy for Nigerian Bottling Company in Adamawa State?
Research Hypotheses
- H0: Lean supply chain strategies do not significantly improve cost efficiency for Nigerian Bottling Company.
- H0: Agile supply chain strategies do not significantly enhance responsiveness to market demands.
- H0: There is no significant difference in operational performance between lean and agile supply chain strategies.
Scope and Limitations of the Study
This study focuses on lean and agile supply chain strategies at Nigerian Bottling Company in Adamawa State, evaluating their implications for operational efficiency and market responsiveness. Limitations include data access and the applicability of findings to other FMCG companies.
Definitions of Terms
- Lean Supply Chain: A strategy that emphasizes waste reduction and cost efficiency.
- Agile Supply Chain: A strategy that prioritizes flexibility and responsiveness to changing customer demands.
- FMCG Sector: The industry dealing with fast-moving consumer goods, characterized by high demand and short shelf lives.
